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AutoComplete Is Available Where Your Audience is Likely Search

Autocomplete from either Google or Bing is available most places you are likely to find a search box. It is delivered in the top browsers: Edge, Firefox, Google Chrome, and Safari. It’s available on the Google app for both Android and IOS, the quick search box in Android and the Google search box in Chrome.

Google says

“Autocomplete is a feature within Google Search designed to make it faster to complete searches that you’re beginning to type.” Autocomplete reduces typing by about 25%. And boy, do people use it!

Search box autosuggests

play a significant role in shaping customer behavior by guiding searchers toward popular or relevant queries.

According to a recent study, people searching on Google use autocomplete suggestions 71% of the time.

How Search Box Optimization Works

Whenever you perform a search into Google or Bing, auto suggestions pop up. You can save time by just clicking on one of those suggestions to be taken to a page of relevant search results.

Now what if your client’s company could appear in these search engine autosuggestions when people are searching for products or services they offer?

Say someone in the Boston area types in the search “personal injury lawyer Boston.” Google and Bing will list a handful of autocomplete options such as “best personal injury lawyer Boston,” “personal injury attorneys Boston reviews” and similar options. If your client is an attorney who wants more web traffic, using search box optimization (SBO), your client could appear in that short list of auto suggestions.

Search box optimization

is different from SEO (organic search results) or SEM (paid search results). Search box autosuggests play a significant role in shaping customer behavior by guiding searchers toward popular or relevant queries.

Both SEO and SEM

help drive traffic to your clients’ websites. But once a user gets to a search results page, even if your client is listed, they will still have to vie for attention among plenty of other businesses. With SBO, once a user clicks on an autosuggestion for your client, they are taken to a page that ONLY has links to your client’s website.